Design Lead
Product Designer
Art Director
Design Strategy
UI Design
Branding
Update a brand without disassociating itself from its history
Retain the elements that made the brand synonymous with moving. Improve the user experience and install a design template in order to give Yan Yan Movers a consistent brand identity.
When people think of Yan Yan, they think of this classic commercial that ran in the early 80's. It still lives on on Youtube.
When people think of Yan Yan, they think of this classic commercial that ran in the early 80's. It still lives on on Youtube.
Even though Yan Yan is a well known brand, it lacked a consistent brand identity outside of the signature yellow and red colors.
The original Yan Yan identity was bold and instantly recognizable in Hong Kong, but its retro styling limited modern applications. My approach focused on distilling the essence — the friendly "人人" characters and the trusted red heritage — into a more refined, flexible system. By introducing a balanced logotype with the traditional "搬屋" seal at its core and pairing it with a clean "YANYAN MOVERS SINCE 1960" wordmark, the new identity maintains strong brand equity while feeling contemporary, reliable, and digitally native.
To modernize the brand while honoring its deep roots in Hong Kong, we developed a custom isometric illustration style that captures the city’s energetic, layered urban landscape. These hand-drawn scenes weave together familiar landmarks, bustling streets, and Yan Yan’s yellow trucks — evoking nostalgia and trust while feeling fresh and inviting.
For the majority of relocation companies in Hong Kong, their website is a glorified business card that contains a telephone number that the user needs to call in order to gain any information regarding the company's services.
The original website felt dated and opaque, typical of many legacy logistics brands. To evolve Yan Yan into a modern, customer-centric service while preserving its position as a beloved Hong Kong staple, we created a responsive digital experience defined by simplicity, transparency, and trust.
International Relocation service with an anchored side form field
